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Details are able to enhance each element’s harmony: It is not just a matter of particular details, but emotions that create the perfect balance. We have always taken care of it, with Passion and Experience.

The history of MA-FRA is rooted in the distant mid-Sixties. The entrepreneurial instinct of its founder, Gianfranco Mattioli, prompted him to transfer the principles of human cosmetics to a totally new field: this resulted in the famous slogan “cosmetics for your car”. What was then called cosmetics, is now called detailing. That's why, from this insight and over half a century later, his descendants gave rise to the #Labocosmetica® range: a great combination of technology, innovation and tradition for those who demand the best for the treatment of their car, even in the smallest details.

By providing knowledge, culture and essential ingredients, #Labocosmetica® has given life to the best formulas, assisting you to achieve the ultimate results as a professional 5-star detailer.


  • SELF FAST CURING: A coating curing time of 45* minutes without infrared lamps (in all temperatures and latitudes).
  • Used for primer: #FIERO, first in the world to have launched a refinishing primer that doesn’t need to wait 8 -12 hours before coating application.
  • FIRST acid based vehicle shampoo in industry - #PURÌFICA
  • FIRST specialist de-carbonizer #CRONOS
  • FIRST patented acidic fabric and interior cleaner #GLICO
  • 3PH CYCLE INVENTION: First to register this kind of detailing service in the world, the only company with this patent.
  • 55 YEARS EXPERIENCE permits to be flexible and create what we want, following our philosophy and soul.
  • First in the world to be certified from a German Bureau (VDA) declaring that our products are safe and they do not damage the surfaces.
  • A.Q.L. (Active Quaternary Layer) technology based on a special quaternary polymer which builds an anti-mycobacterial barrier, completely free of formaldehyde, halogens, solvents, VOC compounds and heavy metals – #DERMA SEALANT
  • PFAS Free products and coatings


  • Products had passed strict international tests on virucidal and bactericidal activity conducted at external independent ISO 17025:2005-accredited laboratories.
  • EN 1276: Chemical disinfectants and anti-septics bactericidal activity.
  • EN 13697: Chemical disinfectants and anti-septics bactericidal activity; without mechanical action.
  • EN 14476: Chemical disinfectants and anti-septics - virucidal activity in the medical area.


#Labocosmetica® designed innovative processes incorporating application specific products from the range that achieve astounding results most efficiently!


For more information on exclusive #Labocosmetica® detailing services, available at accredited partners, download the services brochure.


View and download our product guide with information on the complete #Labocosmetica®
range of products.

View and download our coatings brochure outlining the astonishing benefits of #Labocosmetica®
paint protection coatings.


The accredited #Labocosmetica detailers are highly trained and experienced professionals who meet the highest quality standards. They are dedicated to providing exceptional results through exterior and interior cleaning, rectifying, restoring and protecting a vehicle to showroom condition with careful attention to every detail.

With a passion for perfection, these experts have perfected the ultimate combination between skill, technique and the superior #Labocosmetica products to achieve the best results.

Professional detailing services maintain the appearance of your car, keeping it looking like new for longer. This not only enhances the aesthetic appeal of your vehicle but also maintains its resale value.

In addition to improving the appearance and value of a car, detailing services can also help to protect the vehicle from damage caused by environmental factors such as UV rays and dirt. The #Labocosmetica detailers use only the highest quality products and equipment to ensure that every car they work on is protected to the fullest extent possible.

If you demand only the best maintenance and protection for your car, get in touch with one of our accredited detailers near you by checking out the list below. With their expertise and dedication to quality, you can trust that your car is in the best hands.


Follow #Labocosmetica® Southern Africa online and stay up to date with news and events. Be sure to watch our playlist of exciting videos on YouTube!


Interested in becoming a #Labocosmetica® partner? Contact us today.

For a personalised approach to customer service and to view our GPS please click on the GPS logo to speak directly to the representative in your area.